The consultant firm Media Badger ranks governments’ digital diplomacy score, the U.S. takes the lead according to their research, the UK comes in second and third, Australia. There seems to be a language pattern: countries at the top of the list all speak english. I wonder if someone has looked into what effect your native language and your country’s english skills has on your ability to engage in Digital Diplomacy. To support the theory is the fact that Sweden also ranks high on the list and is known for their superb english proficiency.
Mediabadger says they have used software to analyze governments’ twitter accounts as well as Blog-, Youtube- and Facebook use.